Creating the premier destination for bespoke Emirati tailoring.

MyThoby is the premier destination for premium bespoke kandora tailoring and high-end accessories & footwear for Emirati men. It is a new venture of Blossom Textiles Group of Dubai. Servicentrix worked in concert with Morefish - a digital creative agency based in Dubai.

Customer Requirements

Servicentrix was tasked with visualizing, designing, creating and deploying a eCommerce portal with extensive customizations to enable users to configure and order kandoras. At a high level, our brief included:

  • Multi-Lingual FrontEnd eCommerce Platform
  • BackEnd Order Management Platform
  • Configure-To-Order Tailoring functionality
  • Seamless & Secure Integration with Cybersource Payment Gateway
  • Highly Secure, Available & Reliable deployment in AWS Cloud

We worked with Morefish for the UI/UX part of the design. We iterated over multiple HTML click-thru prototypes to settle on the optimal User Experience. In parallel, we selected Python+Django+Saleor as our eCommerce platform of choice after rigourously evaluating multiple open source technologies and platforms.
Then we worked with the business owners of MyThoby to develop and user-test & refine the Portal and the Order Management Backend to customize it for the Emirati market.

Servicentrix has perfectly translated our vision for MyThoby in the digital realm.
Rahul Kalia, Principal, Morefish

Technology Stack

We used HTML5, Bootstrap 4, CSS3, JavaScript, TypeScript & Jquery for the front end development. The Configure-To-Order engine was completely authored in JQuery. For the back-end, we relied on Python + Django + Saleor & PostreSQL. We deployed the solution on AWS using its EC2, ELB, RDS & S3 services.


The eCommerce solution is currently live at